Berry's current and future developments of smart packaging empowers your brand and packaging with technology to increase consumer engagement and loyalty. One technology, Digimarc, eliminates the need for printed codes by embedding a digital watermark into the image on your decoration. Any market will benefit from Digimarc when you need to provide digital content or simply improve the scanning ability of your product.
Finish Textures
Typically used with flexographic printing, tactile features can add a range of textured finishes. Depending on the thickness of the varnish applied, finishes can range from a soft layering to snakeskin, and even glitter.
Ink Technology
Color change inks are a great way to enhance your design on your package with a true 'WOW' factor. Temperature sensitive inks can change when the product is hot or cold, as well as Photochromic inks changing with UV or sunlight. HPP (High-Pressure Pasteurization) Verification Ink is a color change ink that is applied to a printed part. As it passes through the HPP process, it will change colors ensuring the consumer whether it is safe or not.
Perforation
Perforation is typically applied on product sleeves and bottle caps by creating rows of holes into a material. Perforation is usually used to deliver a tamper evident closure and provide end-user ease when opening the product.
